In the wedding industry, the way you treat people you work with can have a huge impact in your business. A Los Angeles wedding photographer, for example, will be working with the wedding caterer, DJ, florist and other professionals in one particular wedding. He needs to get along with them, not only for the wedding to run smoothly, but also to create a great image for his business. A good image can possibly lead to more clients his way in the future.
Having a strong network of wedding vendors can be an advantage for wedding photographers particularly beginners. They can get more clients through referrals from their network of wedding professionals. For wedding photographers, there are several ways to network with fellow wedding vendors.
Join bridal, wedding or networking events
From time to time, there are wedding or bridal events hosted by different companies or organizers who are into weddings. Be in the know on what the upcoming events are in your area, grab tickets or secure slots. Attending such events can help you connect with the right people to network with.
Give credit to wedding vendors
After working on a wedding, you can post a wedding picture on your online accounts and mention the name of other wedding professionals. Give credit to the designer who made the bride’s gown that added beauty to your picture or to the florist who prepared the flowers and decors in the scene. The wedding vendors will surely appreciate your kind gesture and this can be a good start for a wonderful working relationship.
Refer them to your clients
Networking is not only about getting clients through other wedding professionals but also sending clients their way. If you happen to have a client looking for a wedding planner or a florist, you can refer them to a credible vendor you have worked with before. These wedding vendors will most likely do the same to you.
Feature them on your website
During off peak season or while you are still preparing to start a business, you can build a website and feature a wedding vendor you have met through an event or a common friend. Ask him/her if you can take pictures of their office, his creations or products for free. The picture will not only promote the vendor’s business but can be a good additional to your site.
Get active online
Since most businesses can be found online, you should also get your business exposed over the Internet. Build a website, create social media accounts and join forums or groups for wedding professionals. Connect with other wedding vendors online to exchange ideas or even send and receive clients. Aside from meeting new people, you can also learn a lot from reading information shared by fellow wedding photographers such as this wedding photographer kent.
Take them out for coffee
Meeting or introducing yourself to other wedding professionals can be a good start to building your network. But then, you should not stop there. Ask for their phone number or email and a day or two after the event, you can give them a call or send an email. Talk over a cup of coffee and have a casual talk to get to know each other.
The most important part of networking with wedding professionals is to always give thanks. Remember to say thank you every time someone does something good to you. Be nice also to everyone you meet and work with for this can bring good karma to you and your business.